Kent Clark is a seasoned fundraising professional with over 20 years of experience in strategic fund development and nonprofit management. Sending out different versions of your emails so see which is best received can help boost your donations right away! Save my name, email, and website in this browser for the next time I comment.

Write your emails as though you’re talking to a personal friend and explaining the urgency. Yes. Understanding how to ask for donations through email is vital for many organizations and brands.

Here are 15 methods brick-and-mortar nonprofits can…. But before you actually receive money, your people need to know they can give online and how to do it.

It’s also a good idea to provide specific donation amounts to reduce decision fatigue. @2020 - Aplos Software || Terms || Privacy, 5 Questions For Your Nonprofit Email Marketing Strategy, 6 Ways To Build Rapport With Donors Through…, The Paycheck Protection Program Flexibility Act Of 2020,…, Track Your Paycheck Protection Loan And Covered Expenses…, Webinar: Grow Your Donor Base This Spring With…, Webinar: 5 Essential Reports Your Nonprofit Needs, Learning How To Write Software Isn’t As Hard…, 3-Step Plan For Building Meaningful Donor Communication. If your subscribers don’t get the vibe that you need their donation now, they’ll just keep putting off taking action indefinitely. When subscribers see a concrete number they feel comfortable with, they’ll be more likely to click it. Here are email ideas to consider, plus ways to plan your future campaigns. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. If subscribers are opening the emails but failing to take action, rework your copy, images, and CTAs. However, do it in a subtle way. Whether you’re launching a nonprofit, trying to support your publishing outlet, or thinking of running a fundraiser, asking for donations never feels natural. You should seek the advice of professionals prior to acting upon any information contained in the Content. In fact, online giving, like crowdfunding, makes it easy for donors to give instantly to their favorite nonprofits and causes. No one likes to read long paragraphs and beat around the bush. Remember to put yourself in the reader’s shoes and test your emails for efficiency.

This makes sense given that most nonprofits rely on donor contributions to stay up and running to meet their goals. How to ask for a donation in an email has never been easier with an A/B Test.

According to research from Adobe, 61% of people prefer for brands and organizations to contact them through email over other mediums like direct mail and social media. Treat people with respect, honesty, and openness, and have a clear and valuable reason to communicate with them each time you send out an email. How to ask for a donation in an email has never been easier with an A/B Test.

The Paycheck Protection Program Flexibility Act Of 2020,... stay connected with your donors via email. When you share, you’re giving people the opportunity to play a vital role in the work of your cause. Consider crafting a block of text they can easily use for that purpose, and calling it out as such in your email. Written with ♥ by Givingloop in San Francisco. If they can donate directly inside the email without visiting too many landing pages, that’s ideal. Informational campaigns are essential for building trust, and thank you Campaigns are critical for developing loyal relationships with donors.


If you have asked for donations before, you are probably already aware of the fact that persuading potential donors to support and donate for your cause is not a child’s play. You can also check out this larger collection of email list strategies as you dabble in digital marketing. Copyright © 2020. Start with the people who have already given you permission to contact them: your donors and volunteers.

If you hope to build your donor base and ask for online donations, an important part of your donor relations plan is email marketing. Also, don’t forget to add links!

When people sign up for your newsletter, send them an immediate thank you email so when they get their first regularly scheduled email from you, they’ll remember they signed up for your list. If you want some real donations for your cause, you have to come up with a compelling email that convinces them to donate for your cause. Have a newsletter sign-up form at every one of your organization’s events. Check out this ultimate guide to email marketing for nonprofits. Limit the number of clicks it takes for subscribers to donate. As you start building a good distribution list, remember the emails you collect represent real people and an opportunity for communication.

If people aren’t opening your emails, start working on optimizing your subject lines. If your subscribers are opening your emails and failing to convert, you may need to optimize your CTAs. You can also include those who have conducted business with your organization or have donated to you in the past year, but the best case is to use those who have given you permission to contact them by email. Email is a large part of how nonprofits communicate.

However, to get sponsorship/donation, you need to ask for it in a humble/easy way. The following email resources will equip you with the tools you need for the many different types of messages that make up an effective engagement strategy. While brand awareness is important, you really want to focus on direct conversions when you’re asking for donations.

All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. Ask potential donors at least 2 – 4 times to make donations. With a little planning and strategy, you can write effective donation campaigns that build a relationship with your most loyal subscribers. What is Donor Engagement and How is it Measured. It involves direct and ongoing interaction. Yes. The prospect of it can be a bit intimidating, since email marketing in general has some negative connotations. Log into your Campaign Monitor dashboard and click on the campaign you want to measure. Whether you prefer to visit potential donors in person or want to send an email, you get only one chance to convince them to help your cause and make donations with open hearts. Now that you understand how to ask for donations through email, you can work on writing subject lines and copy that entice subscribers to convert.

One of the most common mistakes that you can make is underestimating the power of to action. In reality, it’s really not a bad thing, since marketing is simply communicating what you do. In this lesson, we’ll go over a few ways to do just that. Social media algorithms make it almost impossible to reach your audience organically, and advertising costs can add up quickly, which gets pretty counterproductive when you’re trying to raise money. If you run a nonprofit or media company, nailing down your donation email strategy is critical for staying afloat.

Here’s how you can do that. Email offers a unique solution because it gives you a one-on-one line of communication with your audience—no fighting with algorithms and no paying for sponsored posts and hoping for the best. A little experimenting can go a long way. Evaluating Technology In The Future Of The Church. He currently serves as Vice President for Advancement at Minnesota State University, Mankato, where he oversees all fundraising in support of the University. If you hope to build your donor base and ask for online donations, an important part of your donor relations plan is email marketing. The prospect of it can be a bit intimidating, since email marketing in general has some negative connotations. Tell them the truth. That’s one reason why email is so effective. Are you ready to learn more about optimizing your fundraiser copy?

His range of experience spans from religious organizations to community nonprofits to higher education. The letter you forward to get sponsorship/donation must include all the crucial elements and should be convincing enough to get the sponsorship/donation. Once your email list is built, how do you use it when asking for donations? Naturally, you want to make sure your campaigns are working.

Here’s what you’re missing. This makes it more likely that your recipients understand what you want from them and will take action. A donor relations plan involves laying a foundation for lasting and meaningful relationships with your support base.

Use automation to your advantage here. Three Easy Steps to Creating the Perfect Donor Stewardship Matrix, Thanking Donors On Social Media: 5 Best Ways To Acknowledge Your Supporters, Five Markers to Help Financial Sustainability for Nonprofit Organizations.

Now that you understand how to collect online donations, as we discussed in our previous lesson, you’re likely excited to get those donations flowing so you can focus on the work of your cause.

If you can do that, half the work is done! Need some creative ways to collect donations online? It is advisable to state your intent in the paragraph. Make sure your donor envelope has a space for email addresses and a checkbox to opt into email updates. People need to feel like you’re not screaming into a crowd. You can manage your cookie preferences at any time. Many people will give once for a specific reason, and if you respect their wishes, they will keep you in mind in the future. Adding a relevant story is a brilliant way to grip attention. If you are interested in coming up with an email that will make your target audience reach out for their check books, read on to learn how to ask for a donation in an email. Most of the time, when we think of thanking donors, we imagine the holidays. Start with the subject line and keep the urgent energy flowing in the preview text and body copy. Did you know that how you ask for a donation is one of the most influential factors that decide the future of your campaign? Instead of just asking for donations, these campaigns will help you develop a long-term relationship with your audience and build trust.
While it seems like a simple concept, many people don’t know how to ask for a donation in an email. This involves inviting them to donate money so you can do the actual work it takes to make this world a better place.

This is one of the most important parts of an email because the subject line s what makes the first impression. Nonprofit organizations invest a lot of time, money, and effort to acquire donors and retain them. From there, you’ll be able to see how many people opened your email, clicked the links, and donated. Understanding how to ask for donations through email is vital for many organizations and brands.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. ultimate guide to email marketing for nonprofits. The Comprehensive Guide to Nonprofit Welcome Emails Make it as gripping as possible to make sure that your potential donors click on the email and are intrigued enough to read on till the end!