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earned 88-94% of their domestic cumes by the end of weekend six. But in these trying times, it makes sense for Universal to offer recently released theatrical offerings, ones that were kneecapped due to theater closures, as VOD offerings, since it’s not like they are going to make any more money in theatrical distribution. © 2020 Forbes Media LLC. WB doesn’t have to worry about pirated digital copies undercutting a future Chinese release date. I have extensively written about all of said subjects for the last 11 years. The Tim Burton-directed fantasy opened with $116 million (a record for a non-sequel at the time) and legged out to $334 million domestic and $1.025 billion worldwide.


Or, perhaps, absolutely nothing will happen as folks will decide to continue to stream the movies and TV shows available on Netflix, Hulu, Disney+ and Amazon.

Has Margot Robbie’s latest anti-villain team-up really been a flop, despite seemingly grossing back it’s budget in just one week?
Since reviews for “Birds of Prey” were embargoed until just days before it was unleashed on the moviegoing masses, audiences took it as a sign the studio was trying to limit exposure.

Poppy (Anna Kendrick) doesn't know quite what to make of the Queen of Rock, Queen Barb (Rachel ... [+] Bloom) in 'Trolls World Tour.'. A disappointment? Thank you for signing up to GamesRadar+. Simply put: Can you release a box office whiff on VOD/DVD early without further damaging the notion of theatrical exclusivity? I have extensively written about all.

What was supposed to be a weekend that kept January’s brisk box office pace going turned upside down quickly as Warner Bros.’ “Birds of Prey” failed to take flight on its opening weekend.

It added in psychopath Harley Quinn and eliminated founding member of the Birds of Prey, Oracle aka Barbara Gordon. And maybe the biggest complaint, which Box Office Pro does address, is the film just looked bland in its trailers. Birds of Prey to get early VOD release in the US.

Box Office Pro’s explanation of a lack of interest in the DCEU also seems far-fetched given the recent successes of Shazam! NY 10036. The-Numbers believes the international box office is due to the coronoavirus, “Part of this has to do with the coronavirus, which has caused major disruptions in many Asian countries.”.

It makes equal sense for Birds of Prey, which was essentially finished anyway with just under $200 million worldwide on a $82 million budget. But the notion of offering new (and somewhat disappointing) theatrical releases on priced-to-buy (or exceptionally expensive to rent) VOD right after theatrical release is a coin toss. You will receive a verification email shortly. Harley Quinn: Birds of Prey. That’s the risk with a well-liked underperformer like Birds of Prey. Birds of Prey will be available to own on Digital HD a week from today, which may pave the way for box office under-performers to go straight from theaters to VOD. We’ll see how it goes, but I’d guess that this shortening of the theatrical window may be permanent. At least, that’s according to a broad number of analysts who have gone over the numbers.

The other 65% were 25 and older. My outlets for film criticism, box office commentary, and film-skewing scholarship have included The Huffington Post, Salon, and Film Threat.

However, Box Office Pro estimates it is much higher believing it could be somewhere between $85 million and $100 million. But what’s the truth?

Yes, these are extraordinary circumstances, with major theater chains nationwide closing indefinitely, but what we’re seeing here, is something that’s been discussed for almost as long as the whole day-and-date thing.

Why do you think Birds of Prey struggled in its opening weekend? What about the bombs or the films that are gone from theaters in a matter of weeks? Margot Robbie on Harley Quinn’s Birds of Prey Costumes: “Less Male Gaze-Y”, Margot Robbie noted these character design changes were to make the film less “male male gaze-y.”. Other factors that they cite were unknown characters and an R-rating. After splitting with the Joker, Harley Quinn joins superheroes Black Canary, Huntress and Renee Montoya to save a young girl from an evil crime lord. Get the best gaming deals, reviews, product advice, competitions, unmissable gaming news and more!

Weekend estimates have arrived with The Numbers reporting, “Birds of Prey is missing even very low end expectations with an estimated opening weekend of $32.5 million.”. I've studied the film industry, both academically and informally, and with an emphasis in box office analysis, for nearly 30 years. ©

Most biggies you can think of offhand (Inception, Shrek 2, Guardians of the Galaxy, How to Train Your Dragon, The Dark Knight, The Avengers, Toy Story 3, Spider-Man, Star Wars: The Force Awakens, Wonder Woman, Black Panther, Frozen II, etc.) Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Skype (Opens in new window), Click to email this to a friend (Opens in new window), Star Trek: Discovery Star Jason Isaac Calls for Punishment and Violence Against “People Who Don’t Wear Masks”, Yen Press Reveals New Details About Horror Manga 'King Of Eden' Just In Time For Halloween, Rumor: The Next Doctor Who Series With Jodie Whittaker Won't Air Until 2022, Henry Cavill Says It's Important Zack Snyder Realize His Vision of Justice League, Birds of Prey: Jurnee Smollett Reveals Her Reaction To Critics Of A Black Black Canary, David Ayer Appears To Support “Ship” of Deadshot and Harley Quinn in Suicide Squad. Well, despite its positive reviews and a CinemaScore of B+, Birds of Prey has not seemingly held the world’s attention like Wonder Woman, Aquaman, or even Shazam. Black Canary, Cassandra Cain, Black Mask, Victor Zsasz, Huntress, and Renee Montoya were unrecognizable in all of the promotional material.

All three tracking websites were still optimistic about Birds of Prey’s longevity believing word of mouth given positive reviews on RottenTomatoes and a B+ CinemaScore could drive people to the theaters in subsequent weeks. That’s unfortunately the worst opening weekend for a DC Extended Universe movie yet, lower than Shazam’s $53.5 million and much below Suicide Squad’s $133.6 million. But, yeah, this could also be the start of something interesting in terms of the theatrical window. Films' 'Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn)', Impact 50: Investors Seeking Profit — And Pushing For Change. It grossed 94% of its money 97% of its domestic gross by the end of its seventh weekend. This comes after all of the major box office tracking websites significantly lowered their box office estimates after an extremely poor Thursday night preview.

Even those lowered predictions were way off. Margot Robbie’s Birds of Prey film bombed at the box office this weekend. Rosie Perez, Jurnee Smollett-Bell, Mary Elizabeth Winstead, Margot Robbie, and Ella Jay Basco in DC ... [+] Films' 'Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn)'. Dropping the R-rating because younger audiences gave it a higher rating, doesn’t actually get butts in seats.

Let’s have a closer look at the numbers. Box Office Pro put the blame for the domestic box office’s low numbers on the lack of turnout from young females and “the usual male-driven fan base of comic book films.” They also cited the “lukewarm marketing push” and the “remaining connections to the divisive Suicide Squad.” They also cited a lack of interest in a return to the DC Extended Universe, which the original Suicide Squad was part of. Birds of Prey has been in cinemas for one week, yet the narrative surrounding the movie seems to be set in stone – it’s a box-office disappointment.

crashed-and-burned against four-quadrant blockbuster The Martian, of whether or not these “done in two-to-three weeks” releases should go straight to their post-theatrical afterlife. With that in mind, it makes sense that Birds of Prey would come out slightly below the other movies in the series.

Paying $20 to rent The Hunt by yourself may be less appetizing, give or take your financial situation, than paying $20 to rent Trolls 2 for your family of five.

Birds of Prey will be available to own on digital HD a week from today, which may pave the way for box office under-performers to go straight from theaters to VOD. All Rights Reserved, This is a BETA experience. Blaming the movie’s box office take on the R-rating is a little absurd given Joker’s box office take just this past Fall.

Birds of Prey – which we’ll be calling the movie in this piece – took $33.2 million over its opening weekend in the United States. Please refresh the page and try again.

Most of the posters and trailers didn’t even have her wearing her iconic black and red color scheme. The-Numbers, Box Office Mojo, and Box Office Pro were not short of explanations for why the film failed take to flight in its opening weekend.

Birds of Prey director talks box office narrative. I look after all the Total Film and SFX articles that end up on the website, The best gaming chairs in 2020: play in comfort and style, 25 Best Nintendo Switch games you can play right now, ESPN Plus costs, bundle prices, and PPV events explained: get UFC, NHL, MLB, and more for less. Sorry, your blog cannot share posts by email. Save for freak exceptions like Scream, The Sixth Sense, Frozen, The Greatest Showman and My Big Fat Greek Wedding (and movies that end up in the Oscar race), most movies, even leggy ones, are mostly done by the end of their second month.

Will copious folks who didn’t see Birds of Prey in theaters pay $20 to buy the film partially due to the whole “self-isolation” factor? You also have other comic book films like Deadpool and Logan excelling as R-rated films, not to mention one of the first comic book films in Blade excelling with an R-rating. Now, let’s look at Birds of Prey’s second weekend estimates. We analyse the numbers to see whether Birds of Prey has actually failed to fly at the box-office. Copyright 2018, Bounding Into Comics. Birds of Prey fight almost had a "dildo" weapon. By subscribing, you agree to receive email communication from Bounding Into Comics. Post was not sent - check your email addresses!

Not only did the film perform extremely poorly at the domestic box office, but it also only brought in $48 million at the international box office for an $81.2 million worldwide take on opening weekend. Of course, despite the colourful superhero flick having almost made $100 million worldwide as of writing, that still doesn’t cover the amount Warner Bros. has spent on Birds of Prey. Including marketing, that number jumps up, and Variety claims that the break-even mark for the Margot Robbie vehicle is between $250 million and $300 million. None of the other characters were even recognizable as their comic book counterparts even Margot Robbie’s Harley Quinn didn’t even look like the iconic character in any of her varied variations. Perhaps the quasi-Suicide Squad sequel will surprise everyone and have a killer second weekend, and word of mouth could spread, but it’s looking likely Warner Bros. are going to stay disappointed by the results of Harley’s romp.